Obltelecom
Corporate WordPress website for a regional internet and digital TV provider, built from a client‑provided Figma design.The site is structured around services, tariffs, coverage, and 24/7 support contacts, making it easy for subscribers to understand options and get help.
Earlier WordPress project built from scratch for a construction-related business.
Project background
Obltelecom is a regional telecom operator providing broadband internet, digital TV and related services to households and businesses in parts of Kyiv and Zhytomyr regions. The company needed a modern website that clearly explains its services and tariffs, shows where coverage is available, and provides straightforward paths to contact support or sales.
The goal was to turn a detailed Figma design into a functioning WordPress site that feels consistent with the provider’s brand and is easy for non‑technical staff to update.
The challenge
The client had invested in a custom Figma design, so the main challenge was to implement it accurately in WordPress without relying on a generic theme. The layout included service pages, tariff tables, coverage information and multiple contact options, all of which needed to work well on desktop and mobile.
Another important aspect was clarity for users: the site had to help visitors quickly answer three questions – “Чи є покриття в моєму населеному пункті?”, “Який тариф мені підходить?” і “Як зв’язатися з підтримкою?”.
What I worked on
- Development of a custom WordPress theme based on the Figma design, including templates for the homepage, service pages (internet, TV, etc.), tariffs, and contact/coverage sections.
- Front‑end implementation with attention to typography, spacing, and responsive behaviour so that the design looks consistent across devices while staying readable.
- Structuring content for services and tariffs: separate pages and blocks that explain internet packages, TV offerings and key advantages, with clear calls‑to‑action to connect or request details.
- Building pages and sections that highlight coverage and contact points, including phone numbers, messengers and addresses for support, making it easy for subscribers to find the right channel.
- Configuring the WordPress backend (custom fields, reusable blocks) so the provider’s team can update tariffs, texts and contact information without designer or developer involvement.
Selected screens
Key screens include the homepage with a summary of internet and TV services, tariff pages describing speed options and conditions, and the coverage/contacts sections with detailed support information. Together they present Obltelecom as a regional provider with clear offerings and accessible 24/7 support.
Support and continuous improvement
My role in this project was focused on the implementation phase: translating the Figma design into a custom WordPress theme, setting up the content structure, and delivering a site the client team could manage themselves afterwards. Once the website was launched and handed over, further maintenance and updates were handled on the client’s side.
FAQ
Common questions about WordPress project work and ongoing support.
What kinds of WordPress sites do you work with?
I work with business WordPress sites, WooCommerce stores, and projects that need to grow step by step — without unnecessary complexity or fragile solutions. This includes both new launches and existing sites that need refinements, support, or careful technical updates.
Can you improve an existing site without a full redesign?
Yes. Most tasks involve sites that are already live: new sections, functional improvements, WooCommerce changes, performance optimisation, or technical fixes. The goal is for the site to stay stable, manageable, and easy to develop further.
What types of tasks do you take on most often?
Most often this is custom WordPress development, Figma design implementation, WooCommerce refinements, support for live sites, fixing technical issues, and practical improvements over time. In selected scenarios I also help with light AI automations for content, enquiries, or internal admin workflows.
Do you work on WordPress speed and performance?
Yes. WordPress optimisation usually involves reviewing the theme, plugins, images, fonts, page structure, and the site's overall technical neatness. The aim is not a "magic button", but practical changes that make the site faster and easier to maintain.
Do you use AI when working on WordPress sites?
Yes, but only where it genuinely helps the process. AI works best for content drafts, FAQ or support assistants, enquiry handling, and small automations around an existing WordPress site. The approach is simple: AI should reduce routine work, not complicate the site.
What do I need to prepare to discuss a task or project?
Usually a short description of the site, the task, the desired outcome, and examples or technical constraints if you have them is enough. If the project is already live, it also helps to share the current site or a staging environment — this makes it easier to understand the scope of work.
Can I get in touch not for a new site, but for support or specific improvements?
Yes. I work not only on new builds, but also on live sites that need to be maintained, fixed, and improved gradually. This can include new pages, admin changes, WooCommerce refinements, small UX improvements, or technical maintenance.
Need a clearer WordPress site for a service business?
If you need a WordPress website for a service business, design implementation, or support for an existing site, I would be happy to review the project.