Domna
WordPress website for a manufacturer of pellet burners and boilers, built on Hello Elementor and structured as a product catalog without online checkout.Long‑term supported site hosted on my infrastructure, focused on clear product presentation and easy updates as the range of equipment evolves.
WordPress website for an industrial/manufacturing business, built with room for continued updates over time.
Project background
Domna is a manufacturer of pellet burners and boilers for residential, commercial, and industrial heating. The website needed to present a technically complex product line in a structured, catalog‑style format, without turning it into a full ecommerce store.
The challenge
Instead of a classic online shop with checkout, the client needed a clear product catalog that shows models, specifications, and configurations, while keeping contact and sales handled through managers and partners. At the same time, the site had to remain easy to expand as new models and equipment combinations appear, without rebuilding the layout every time.
What I worked on
- WordPress setup based on the Hello Elementor theme, using Elementor to build key pages and catalog layouts tailored to Domna’s product structure.
- Catalog‑style product presentation for pellet boilers, burners, and related equipment, focused on specifications, use cases, and configurations rather than online checkout.
- Content structure that makes it easy to add or update product lines (power ranges, kits, accessories) while keeping a consistent layout.
- Responsive front‑end so product information and technical details remain readable and scannable on mobile, tablet, and desktop.
- Hosting on my own infrastructure and ongoing technical support: updates, monitoring, troubleshooting, and iterative improvements based on how the catalog is used in practice.
The emphasis was on a practical catalog site that supports sales conversations and partner work, rather than a typical consumer webshop.
Selected screens
Key screens include the homepage with product lines, catalog listings for boilers and burners, and detailed product pages with power ranges, components, and configuration details. Together they form a structured view of Domna’s equipment, making it easier for customers and partners to understand the available options before contacting the company.
Support and continuous improvement
I continue to host and support the site: keeping WordPress and plugins updated, refining layouts in Elementor, and adjusting the catalog as new products or combinations are added. This long‑term involvement helps keep the site stable, up to date, and aligned with how Domna sells and supports its heating equipment.
FAQ
Common questions about WordPress project work and ongoing support.
What kinds of WordPress sites do you work with?
I work with business WordPress sites, WooCommerce stores, and projects that need to grow step by step — without unnecessary complexity or fragile solutions. This includes both new launches and existing sites that need refinements, support, or careful technical updates.
Can you improve an existing site without a full redesign?
Yes. Most tasks involve sites that are already live: new sections, functional improvements, WooCommerce changes, performance optimisation, or technical fixes. The goal is for the site to stay stable, manageable, and easy to develop further.
What types of tasks do you take on most often?
Most often this is custom WordPress development, Figma design implementation, WooCommerce refinements, support for live sites, fixing technical issues, and practical improvements over time. In selected scenarios I also help with light AI automations for content, enquiries, or internal admin workflows.
Do you work on WordPress speed and performance?
Yes. WordPress optimisation usually involves reviewing the theme, plugins, images, fonts, page structure, and the site's overall technical neatness. The aim is not a "magic button", but practical changes that make the site faster and easier to maintain.
Do you use AI when working on WordPress sites?
Yes, but only where it genuinely helps the process. AI works best for content drafts, FAQ or support assistants, enquiry handling, and small automations around an existing WordPress site. The approach is simple: AI should reduce routine work, not complicate the site.
What do I need to prepare to discuss a task or project?
Usually a short description of the site, the task, the desired outcome, and examples or technical constraints if you have them is enough. If the project is already live, it also helps to share the current site or a staging environment — this makes it easier to understand the scope of work.
Can I get in touch not for a new site, but for support or specific improvements?
Yes. I work not only on new builds, but also on live sites that need to be maintained, fixed, and improved gradually. This can include new pages, admin changes, WooCommerce refinements, small UX improvements, or technical maintenance.
Need a clearer WordPress site for a service business?
If you need a WordPress website for a service business, design implementation, or support for an existing site, I would be happy to review the project.