Atshibaeva
WordPress website for a corporate psychologist and analytical therapist, built on a carefully selected theme and structured around services, author programs, and professional background.The site focuses on clear navigation for HR, leaders, and teams looking for training and psychological support, with ongoing technical maintenance.
Personal brand website for a corporate psychologist helping leaders and teams prevent burnout, build healthy work cultures, and grow through evidence‑based programs.
Project background
Oksana Atshibaeva works as a corporate psychologist, analyst, and integrative therapist, offering author programs at the intersection of medicine, psychoanalysis, and management education. She needed a personal website that presented her expertise, methodologies, and services in a structured way that would be easy for corporate clients and HR to understand.
The challenge
The project focused on building the site using a ready-made WordPress theme, but tailoring it so it felt like a coherent personal brand website rather than a generic template. At the same time, the structure had to accommodate different types of content: services, methodologies, articles or materials, and information about ongoing professional development.
What I worked on
- Selecting and configuring a suitable WordPress theme as the foundation for the site, then adapting it to the client’s visual and content needs.
- Structuring pages for core services, author programs, and management psychoeducation so that corporate clients can quickly see what is offered and for whom.
- Setting up sections that highlight Oksana’s background, education, and evidence-based approach, emphasizing credibility and continuous professional development.
- Implementing clear navigation and contact options so that HR, leaders, and teams can easily reach out for consultations, programs, or long‑term collaboration.
- Ongoing technical support: keeping WordPress and the theme updated, monitoring performance, and making content/layout adjustments as new programs and materials are added.
The emphasis was on a focused service website that presents complex psychological expertise in a simple structure, without overcomplicating the technology.
Selected screens
Key screens include the homepage introducing Oksana and her role as a corporate psychologist, service pages describing author programs and management psychoeducation, and supporting sections about methodologies and professional development. Together they create a clear path for visitors from first contact with the personal brand to understanding specific offerings and getting in touch.
Support and continuous improvement
I continue to support the website technically: updating the theme and plugins, fine‑tuning layouts, and helping integrate new programs or materials as Oksana’s work evolves. This ongoing involvement keeps the site reliable and aligned with her growing portfolio of corporate and therapeutic services.
FAQ
Common questions about WordPress project work and ongoing support.
What kinds of WordPress sites do you work with?
I work with business WordPress sites, WooCommerce stores, and projects that need to grow step by step — without unnecessary complexity or fragile solutions. This includes both new launches and existing sites that need refinements, support, or careful technical updates.
Can you improve an existing site without a full redesign?
Yes. Most tasks involve sites that are already live: new sections, functional improvements, WooCommerce changes, performance optimisation, or technical fixes. The goal is for the site to stay stable, manageable, and easy to develop further.
What types of tasks do you take on most often?
Most often this is custom WordPress development, Figma design implementation, WooCommerce refinements, support for live sites, fixing technical issues, and practical improvements over time. In selected scenarios I also help with light AI automations for content, enquiries, or internal admin workflows.
Do you work on WordPress speed and performance?
Yes. WordPress optimisation usually involves reviewing the theme, plugins, images, fonts, page structure, and the site's overall technical neatness. The aim is not a "magic button", but practical changes that make the site faster and easier to maintain.
Do you use AI when working on WordPress sites?
Yes, but only where it genuinely helps the process. AI works best for content drafts, FAQ or support assistants, enquiry handling, and small automations around an existing WordPress site. The approach is simple: AI should reduce routine work, not complicate the site.
What do I need to prepare to discuss a task or project?
Usually a short description of the site, the task, the desired outcome, and examples or technical constraints if you have them is enough. If the project is already live, it also helps to share the current site or a staging environment — this makes it easier to understand the scope of work.
Can I get in touch not for a new site, but for support or specific improvements?
Yes. I work not only on new builds, but also on live sites that need to be maintained, fixed, and improved gradually. This can include new pages, admin changes, WooCommerce refinements, small UX improvements, or technical maintenance.
Need a clearer WordPress site for a service business?
If you need a WordPress website for a service business, design implementation, or support for an existing site, I would be happy to review the project.